Djordjic rages: “I don’t care about celebrities”

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Photo by Jonatan Pinheiro Diamant

The World Cup in the USA is not like the World Cup in other countries.

Bojan Djordjic, 44, rages against the celebrity spotlight.

– I want to watch football, says the expert in SVT’s studio.

During the WC 2026, there are several news items for the football public. Among other things, commercial breaks disguised as water breaks, grand ceremonies during the national anthems and a halftime show in the final in a month.

In SVT’s World Cup studio, referee expert Jonas Eriksson notes that football has adapted to the host country instead of the host country adapting to football.

– Everything is something new here. You can be conservative and say that everything new is bad, but this is a radical change, says Eriksson.

Bojan Djordjic does not like the Americanization of the World Cup.
Bojan Djordjic does not like the Americanization of the World Cup. Photo: PONTUS ORRE

“Shit in the celebrities”

Eriksson’s colleague Bojan Djordjic became frustrated early in the second half of Friday night’s match between the USA and Australia. Then a number of celebrities were shown in the television broadcast.

– How many clips of celebrities did you see? 152 pieces while the USA has its game structure. An attack, a change. It was more important to show the celebrities in place. Sorry for my language, but I give a shit about those celebrities. I want to watch football. The WC is the best thing we have. Put them aside, let me watch football, says Djordjic.

The USA has gotten off to a good start at the World Cup. Advancement to the round of 16 is already complete after two victories in the first two games.

Paris Hilton, one of the celebrities on site.
Paris Hilton, one of the celebrities on site. Photo: Lindsey Wasson/AP/TT

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