Published On 7/3/2026
Sports stores in Norway are under great pressure before the expected confrontation against Brazil in the round of 16 of the 2026 World Cup, as thousands of fans lined up in long lines to obtain a Vikings jersey.
Local media confirmed that the available quantities ran out in a few minutes once they reached the points of sale. Reports indicated that the turnout exceeded all expectations, as the shirt was no longer just a sports product, but rather turned into a national symbol that reflects Norway’s return to the world football arena for the first time since 1998.
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President of the Norwegian Football Association, Lise Klavenes, spoke about this unexpected situation during her presence at the national team’s match against Ivory Coast, stressing that the great demand for shirts exceeded all estimates. She explained that the union was not expecting this volume of demand, which opened an internal debate about whether the problem was related to supply chains or insufficient production compared to the growing public enthusiasm.
She added that what is happening reflects an exceptional case of rallying around the team, especially after the historic achievement that led the team to this advanced round of the tournament.
Haaland leads the dream and ignites the Norwegian street
The major shift in the national team’s popularity is largely due to the team’s strong performance in the tournament, led by star Erling Haaland, who sealed qualification with a late goal in the last match.
This historic achievement restored hope to the Norwegian street and raised expectations before facing Brazil, one of the most prominent candidates for the title.
