From 17 million to 155,000 kroner
Published 18.07
Margaux Dietz received massive criticism after filming a knocked-out man outside her apartment door.
Since then, she has taken a step back from the limelight.
The infamous clip has led to her income plummeting by several million kroner, reports Breakit.
The clip of the knocked out man was published in early November 2022 on Margaux Dietz35, Youtube channel. She stated herself in the video that he was “bloody and bruised”. Still, she laughed off the incident, let her child poke him and called her personal trainer for advice on what to do.
The criticism was harsh and extensive. She was forced to take down the clip and apologize. In addition, several companies chose to end their collaborations with Margaux Dietz. The police also opened an investigation into illegal invasion of privacy, which was later closed.
Since then, Margaux Dietz has taken a step back from the limelight.
But at the time she was one of Sweden’s biggest influencers and in 2020 her company brought in almost SEK 17 million. In the same year as the scandal, 2022, the revenue landed at SEK 8.7 million.
Revenues have plummeted
After that, it has been significantly heavier, reports Break it. And last year the company had a turnover of only SEK 155,015. This is a clear decrease from SEK 440,000 the year before. In the annual report, Margaux Dietz emphasizes that net sales vary by more than 30 percent between years “because the company’s leads did not lead to expected results”.
At the same time, the loss was smaller in 2025 compared to 2024, minus 513,553 instead of minus 705,315 kroner. One explanation is that Dietz received an unconditional shareholder contribution of SEK 1,255,000.
At the end of the year, the company had equity of SEK 814,258, writes Breakit.
Margaux Dietz gave birth to her second child last August.
