Published on 6/28/2026
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Last update: 11:25 (Mecca time)
The prices of coffee belonging to famous brands in Germany began to decline, after years of successive increases that burdened consumers, with major food chains beginning to reduce the prices of products such as “Jacobs”, “Lavazza”, “Dallmeier” and “Melita”, after they had previously reduced the prices of their own brand products.
According to a survey conducted by the German News Agency, the discount store chain Lidl was one of the first companies to take the initiative to reduce commercial coffee prices, reducing them by up to 10%.
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The “Kaufland” chain also followed the same approach, and adjusted the prices of the same products in all its branches across Germany, while the “Aldi Nord” and “Aldi Sud” chains announced a permanent reduction in the prices of a number of brands.
The reductions extended to most major food selling companies, as they announced their intention to reduce prices as well, although some of them have not yet revealed the brands included or the new prices.
The “Edica” chain explained that the prices of some of its own brand products have already decreased, with additional reductions expected to be implemented during the coming period.
The “Rivet” and “Penny” chains also confirmed their intention to adjust the prices of the aforementioned products, while “Netto” stated that it would reduce the prices of the products in line with market developments.
On the other hand, the “Norma” chain announced that it would not make any additional reductions, explaining that in mid-May it had previously reduced the prices of 14 coffee products belonging to its own brands, and those reductions are still in effect.

Years of sharp rises
The current wave of reductions came after years that witnessed significant increases in coffee prices, as a result of increased costs of raw materials due to poor harvests in major coffee-producing countries.
Traders and experts attributed these increases to drought waves and a decline in production, especially in Brazil, the largest coffee producer in the world, which was directly reflected in retail prices in German markets.
Coffee prices in retail stores began to decline since the fall of 2025, when major chains reduced the prices of their own brand products for the first time in a long time, before a new round of discounts followed in May 2026, reaching 50 cents (about $0.54) per package.
Despite this decline, coffee prices, according to data from the German Federal Statistical Office, are still much higher than their levels recorded in 2020, which indicates that consumers have not yet regained the price levels that prevailed before the wave of global rises in coffee markets.