Published 01.27
Saudi Arabia must stop pumping in money.
LIFE has not given up.
The tour is looking for new investors to bring in SEK 2.3 billion, according to Axios.
Since LIV was founded in 2021, as a challenger to the PGA and the European Tour, it has been the talk of the town every year.
Over the years, several top players have joined the tour, which is funded by Saudi Arabia’s Public Investment Fund (Pif).
After this year, however, the Saudi money will run out and it is a question mark what will happen to LIV from 2027 onwards.
Aimed at billionaires
According to Axios, the tour plans to raise 2.3 billion kroner from new investors to make LIV profitable within 20 months.
This time, the tour is expected to turn to venture capital firms, wealth management companies and billionaires to stay alive.
LIV has paid out huge sums of money to attract players over the years. Among other things, it was reported that Henrik Stenson received around half a billion kroner just to be a part of the controversial tour.
