Walmart digital price tags collide with anxiety over ‘surveillance pricing’

nbcnews
By nbcnews
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Hallie Jackson NOW

As digital price tags roll out at Walmart, there’s growing concern over so-called “surveillance pricing.” Walmart denies it’s changing prices as shoppers stroll the aisles, but some states are starting to pass laws banning personalized pricing. NBC News’ Brian Cheung reports.

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