Published on 6/26/2026
The announcement of a marathon and a world cup for cooking tiramisu dessert in the Italian city of Treviso received remarkable interaction among activists on social media platforms, especially since the winner will receive a unique prize, “Tiramisu Without Borders,” according to the organizing committee.
The event will be organized next October in the historic Italian city, and extends for 10 kilometers through the monuments and water canals that earned the city of Treviso the title of “Little Venice” with a strange reward for the winner, which is “eating unlimited tiramisu.”
Treviso was chosen because it is the city that many consider to be the source of the manufacture of this type of sweets, and the marathon will start and end at its historical walls, in an attempt to promote the city as a tourist destination.
The marathon forms the gateway to a larger event held annually in the city, the “World Tiramisu World Cup,” which brings together hundreds of chefs from around the world to compete to cook the best dish of the famous Italian dessert.
Eligibility conditions
Qualifying for the World Cup final requires passing the qualifiers that will be held at the end of this month in the Canadian city of Vancouver, where participants compete in two categories: the strict original recipe consisting of only 6 ingredients, and the free recipe category that allows the addition of any additional ingredients.
The episode (6/26/2026) of the “Shabakat” program highlighted the variation in tweeters’ reactions between 3 main trends:
- The team was fascinated by the unique reward idea and the combination of running and enjoying the famous dessert.
- Another group wondered about the benefit of running 10 kilometers and then eating a lot of sugar.
- The third team focused on the tourism and promotional aspect of the city, expressing their desire to travel, participate or encourage.
Tweet Akash saw that the marathon has sporting benefits, as he wrote:
The runner reaches the finish line and needs the quickest way to regain his energy by eating simple carbohydrates within two hours of the end of the race, and tiramisu represents the ideal carbohydrate that runners need.
The tweeter Churchill expressed his admiration for the Italian genius in creating sweets and tweeted:
In the past, the Italians invented the best food ever, which is “lasagna.” Then they sat and thought: What if we made a dessert that would be the best as well?
As for the tweeter, Nat, she expressed her astonishment at the idea of running and then eating sweets, and wrote:
After running 10 kilometers, I can’t imagine that I can eat anything but water
While tweeter Lola expressed her enthusiasm for traveling and participating, she tweeted:
I hate running, but eating tiramisu without limits might make me rethink it.. Looks like I just found an excuse to book a ticket to Italy
From a funny angle, the tweeter Fan proposed a plan to participate with his wife in the competition, writing:
I will suggest to my wife to participate in events.. She runs and I will go for tiramisu
It is noteworthy that the marathon and the World Cup are entirely intended for amateur chefs, not professional chefs, as each competitor is given only 40 minutes to cook a dessert.
