Published on 6/25/2026
Award-winning Hollywood star Cate Blanchett has launched a new tool that helps users protect their identities and likenesses from use by artificial intelligence tools in deep fakes, called the “Human Consent Registry,” according to a June 24 report from the Euronews news site.
The Australian star presented the new tool during a special event hosted by the Bulgarian Member of the European Parliament, Eva Maidel, in Brussels. The event witnessed the presence of many prominent names, including director Steven Soderbergh.
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During the event, Blanchett explained that personal identity is intellectual property in the age of artificial intelligence, and every person has the right to decide how artificial intelligence can use it or not.
The new tool comes under the umbrella of the non-profit organization that Blanchett founded in recent years under the name “RSL Media,” an organization that works to build tools related to artificial intelligence and approve the use of materials by it.
For her part, the European People’s Party lawmaker who hosted the event described this tool as making rights transparent and enhancing trust in artificial intelligence tools, as well as protecting human creativity in the age of artificial intelligence, according to the Euronews report.
It is noteworthy that this is not the first time that Blanchett has taken the lead in protecting intellectual property rights with artificial intelligence, as she and more than 400 celebrities and artists sent an open letter to US President Donald Trump last year urging his administration to protect copyrights.
The letter denounced the arguments made by artificial intelligence companies that seek to train their models on copyrighted works without permission or compensation to the rights holders.
The launch of RSL Media received broad support from Hollywood moguls, including stars such as Tom Hanks, Helen Mirren, Meryl Streep, and others, but how exactly does Blanchett’s tool work?
A non-binding mechanism for companies
The registry that Blanchett launched works like a tool that collects user feedback about the use of their data and identity by artificial intelligence tools, according to a report by the American technical website “Gizmodo.”
The report stated that the user registers his data in the register and attaches a method to verify his identity, such as a social media account, after which he chooses whether he agrees to the use of his data by artificial intelligence tools or not, by choosing one of three different options.
Choices include agreeing to the use of the AI unconditionally, conditionally, or rejecting the use of the data in the AI altogether.
The user then receives what is known as a human consent ID, which AI systems can verify before using the person’s data.
The tool covers the person’s name, picture, voice, way of movement, and the various distinctive and personal characteristics of the person registering. In the future, the organization plans to expand the scope of the records and add other data to them.
The Gizmodo report confirms the absence of binding enforcement mechanisms for artificial intelligence companies and other companies, and that the organization itself is an independent third party that obtains many personal data about users.
It should be noted that the organization relies on the RSL licensing standard, which has become an open source protocol used by many digital publishers.
